About the Founder

As a former Division I basketball player and three-time Captain at Rider University, Alyssa Parsons understood the intensity of competition and what it was to be mentally fit. However, leading off the court presented challenges, as she struggled with building trust and communicating with her teammates. When her basketball career ended, she felt a deep sense of loss, as though her passion had disappeared.

After college, Alyssa pursued a career in finance, advancing quickly but feeling unfulfilled. To reconnect with her love of the game, she began volunteering as an AAU girls basketball coach. Driven by her desire for achievement, she also earned a dual JD/MBA degree from Drexel University and eventually transitioned into investment banking. Yet, even with these accomplishments, Alyssa realized she still hadn’t found the passion she’d lost after her playing days ended.

With the guidance of a career coach, Alyssa discovered that she had been searching for fulfillment in external accomplishments, rather than looking inward. Once she shifted her focus, she reconnected with her core values and rediscovered her passion—sports and helping others. This realization led her to establish Athelite Evolution, a platform dedicated to supporting athletes who struggle with confidence, helping them understand that their passion doesn't have to end when their sports careers do.